Aliny Penrose
Head of Operations
Challenges
Sling Money was experiencing significant growth, leading to unpredictable spikes in customer support demand. This created challenges for their support team:
Support team was spending time on repetitive inquiries instead of complex issues
Growth phases created stress on the existing support infrastructure
Need to maintain high-quality and instant support
Solution
Sling Money implemented Gradient Labs AI to create a scalable and intelligent customer support solution:
Integrated Gradient’s AI Agent with their existing support channel (Intercom) for immediate response capabilities
Initially achieved a 50% resolution rate out-of-the-box on day one of implementation
Significantly enhanced performance over time by:
Integrating customer-specific data points making this available to the AI agent and resulting in a more personalised and effective experience of resolving issues
Utilising Gradient Lab’s procedures functionality and building guidance for handling specific situations end-to-end
Configuring the AI agent to manage a comprehensive range of inquiries by adding additional knowledge through Gradient Lab’s web app
Established seamless handoff to human agents for cases requiring additional attention
Results
The impact of Gradient Labs AI Agent on Sling Money's customer support was immediate and substantial and was further improved over time:
Day 1: 50% of customer inquiries resolved automatically
After adding customer data and scenario specific procedures: 78% of overall customer inquiries are now resolved directly by the AI agent with a CSAT of up to 86%
Customer support capacity now automatically expands during growth spikes
No need to rush-hire additional support staff during busy periods
Multilingual AI agent supports customers in their preferred languages
Support team now concentrates on complex cases and high-value interactions
Reduction in repetitive inquiries handled by human agents
More predictable workload for the support team
Confidence that sudden growth won't overwhelm support capabilities