Zego

Zego

Zego

How Zego redefined their customer experience

Zego is an innovative UK-based insurance company with almost 150,000 active customers. With over 70 million policies sold, they have become a leader in the UK’s motor insurance sector. In 2021, Zego was valued at more than $1 billion.

Industry

Insurance

Insurance

Headcount

300+

300+

Customers

150k

Results at a glance

Results at a glance

Results at a glance

77%

CSAT

CSAT

25%

Call volume reduction

Call volume reduction

60%

Rising resolution rate

Rising resolution rate

Challenge

Before we partnered, Zego encountered three critical challenges that were constraining their customer support operations and threatening their growth trajectory:

Limited self-service capabilities

Customers were left almost entirely dependent on human agents for even the most basic of inquiries. Without the ability to resolve themselves, customers were forced into lengthy phone queues, driving up operational costs while creating frustration through extended wait times.

Scalability constraints

These emerged as Zego’s growth began to outpace its support infrastructure. Their reliance on human agents created a bottleneck that risked either compromising service quality or unsustainable increases in headcount to meet demand.

Deteriorating response times

by the absence of after-hours support,  became inevitable as customer volumes increased. Together, these issues made maintaining - let alone increasing - customer satisfaction an ongoing battle.

When we partnered with Gradient Labs, we weren't just looking for another automation tool, we were looking to redefine how Zego serves our customers. What sets Gradient Labs apart is their way of working - they understand fintechs. They work like an extension of our team that knows our pain points and shares our goals. Alex now fully automates some complex workflows that previously wouldn’t have been possible. We're excited to continue pushing boundaries together!

When we partnered with Gradient Labs, we weren't just looking for another automation tool, we were looking to redefine how Zego serves our customers. What sets Gradient Labs apart is their way of working - they understand fintechs. They work like an extension of our team that knows our pain points and shares our goals. Alex now fully automates some complex workflows that previously wouldn’t have been possible. We're excited to continue pushing boundaries together!

Ian Kershaw

VP of Customer Service, Claims and Fraud

Image

Solution

Zego discovered Gradient Labs through a referral from an existing customer. The team was quickly sold on partnering to transform how they support customers.

We began with a targeted proof of concept that allowed Zego to experience our platform's capabilities for themselves. We spent time understanding Zego’s unique business, the pain points in their existing customer journeys, and the most critical touchpoints for us to lean into together.

Introducing Alex, Zego’s new support Agent

Together, we launched an AI Agent called, "Alex". 

Alex speaks to customers 24/7 across live chat and email, enabling them to get help when they need it most, no matter the time of day. 

Alex handles multiple (technically unlimited, actually) customer conversations at once, and has removed key concerns around scalability as Zego continues to grow. 

Alex leverages knowledge and APIs from across Zego’s complex platform, allowing customers to act independently and confidently, with the right amount of information and context.

In total, Alex makes obtaining help much faster and easier, in an intelligent, empathetic, human-like manner, something that was of critical importance to Zego - and many of our other customers - from the outset.

Quotes from Zego's end users

How Alex works with human support teams

Importantly, Alex has also become central to the work of Zego’s human agents, and particularly in other areas across Zego’s operations ecosystem where processes have not yet been automated. 

Zego uses Alex to gather policy details, capture information about new quotes and policy changes, and undertake claim status checks, all in real-time, giving human teams the context and head start they need to act on key information quickly and more effectively.

The evolution of Alex

Ongoing collaboration is at the heart of our partnership with Zego, and as a result, Alex and our AI capabilities are constantly evolving. 

Through some of the newest tooling we’ve built at Gradient Labs, we’ve been able to use Alex to automate more and more actions on behalf of Zego. 

Alex can help Zego auto-generate procedures based on observed conversations between Zego customers and its human agents. Through this mechanism, Alex suggests the most impactful data points and actions required to create fully automated end-to-end process flows that solve the most pressing and effort-intensive customer issues. 

In only a matter of weeks, we’ve tested and enabled Alex to manage and resolve more complex, data and action-oriented processes, allowing for greater levels of self-service and customer satisfaction. 

With Zego, we’re optimising and maximising automation.

Results

Within just a few months, our partnership has delivered impressive and measurable outcomes.

Happier customers

Customer satisfaction (CSAT) rates have increased significantly from 61% to 77%, demonstrating the immediate impact of the improved experience.

77%

CSAT

More efficient operations

Call volumes have dropped by 25% as customers find it easier and faster to resolve their issues through smarter live chat interactions.

25%

Call volume reduction

Quickly improving AI performance

When we initially introduced our AI capabilities, the resolution rate sat at 41% (we refer to this as the Day 1, out-of-the-box rate). Within two months, we’ve been able to optimise our Agent to a 60% resolution rate, and rising. Through a bespoke roadmap we’ve generated, together, we have plans to increase this rate to 90% by the end of the year.

60%

Rising resolution rate

Digital adoption success

Digital claims reporting increased from approximately 37% in March to 50% by May, showing customers' preference for the new self-service options, even for complex use cases.

50%

Claims now self-served

Greater customer visibility

We’re able to provide customers with real-time updates (e.g. on their claims), reducing follow-up contacts and improving customer confidence in the process.

Conclusion

The partnership between Zego and Gradient Labs demonstrates how thoughtful AI implementation can enhance rather than replace human service, creating a support experience that scales efficiently while maintaining the personal touch that customers value.

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Surface-level support isn’t enough

Automate the complete customer support journey, not just conversations

Surface-level support isn’t enough

Automate the complete customer support journey, not just conversations

Surface-level support isn’t enough

Automate the complete customer support journey, not just conversations